Our Idea

Section B
Advertising Campaign
working with: Courtney Barnes and Jodie Pearce

For this Section B project we have chosen to do an advertising campaign to raise awareness for people who suffer from Alzheimer's disease. We are going to produce a series of posters that are linked and our aim is to emotionally connect and touch our audience. Our target audience will be from teenagers all the way up to elderly and will be very touching towards people with family experiences.

We have chosen this idea because Courtney and Jodie have links within their families so they thought it would be significant to them aswell as me as I would like to learn more about the illness.

We are also hoping to achieve higher levels of awareness by researching. We feel that Alzheimer's is a less important campaign in the media but we are very passionate about it. Some of our research also shows its effects. Over thirty five million people world-wide. Other research will be posted onto our blogs.