Things to do!

Research For Section B


Purpose: To show that I understand codes and conventions: industry; trends and target audience.



Research into similar media texts:
find examples
analysis of annotation
codes and conventions
Representations - Who? In what way? Why?



Media Industry:
Processes involved in media production
Costs - Placement - Advertising packs
Advertising costs



Target Audience:
Sociographics
- age
- gender
- class - ABC1
- job
- lifestyle
- personality
- the media they use

Research On Alzheimers

Alzheimer's disease (AD), also called Alzheimer disease, Senile Dementia of the Alzheimer Type (SDAT) or simply Alzheimer's, is the most common form of dementia. This incurable, degenerative, and terminal disease was first described by German psychiatrist and neuropathologist Alois Alzheimer in 1906 and was named after him. Generally it is diagnosed in people over 65 years of age, although the less-prevalent early-onset Alzheimer's can occur much earlier. An estimated 26.6 million people worldwide had Alzheimer's in 2006; this number may quadruple by 2050. As of September 2009, this number is reported to be 35 million-plus worldwide.Although the course of Alzheimer's disease is unique for every individual, there are many common symptoms. The earliest observable symptoms are often mistakenly thought to be 'age-related' concerns, or manifestations of stress. In the early stages, the most commonly recognised symptom is memory loss, such as difficulty in remembering recently learned facts. When a doctor or physician has been notified, and AD is suspected, the diagnosis is usually confirmed with behavioural assessments and cognitive tests, often followed by a brain scan if available. As the disease advances, symptoms include confusion, irritability and aggression, mood swings, language breakdown, long-term memory loss, and the general withdrawal of the sufferer as their senses decline. Gradually, bodily functions are lost, ultimately leading to death. Individual prognosis is difficult to assess, as the duration of the disease varies. AD develops for an indeterminate period of time before becoming fully apparent, and it can progress undiagnosed for years. The mean life expectancy following diagnosis is approximately seven years. Fewer than three percent of individuals live more than fourteen years after diagnosis.

Symptoms
People in the early stages of Alzheimer's disease may experience lapses of memory and have problems finding the right words. As the disease progresses, they may:become confused, and frequently forget the names of people, places, appointments and recent events, experience mood swings. They may feel sad or angry. They may feel scared and frustrated by their increasing memory loss become more withdrawn, due either to a loss of confidence or to communication problems.

As the disease progresses, people with Alzheimer's will need more support from those who care for them. Eventually, they will need help with all their daily activities.While there are some common symptoms of Alzheimer's disease, it is important to remember that everyone is unique. No two people are likely to experience Alzheimer's disease in the same way.
Sources..- http://en.wikipedia.org/wiki/Alzheimer's_disease-http://alzheimers.org.uk/factsheet/401

Our Idea

Section B
Advertising Campaign
working with: Courtney Barnes and Jodie Pearce

For this Section B project we have chosen to do an advertising campaign to raise awareness for people who suffer from Alzheimer's disease. We are going to produce a series of posters that are linked and our aim is to emotionally connect and touch our audience. Our target audience will be from teenagers all the way up to elderly and will be very touching towards people with family experiences.

We have chosen this idea because Courtney and Jodie have links within their families so they thought it would be significant to them aswell as me as I would like to learn more about the illness.

We are also hoping to achieve higher levels of awareness by researching. We feel that Alzheimer's is a less important campaign in the media but we are very passionate about it. Some of our research also shows its effects. Over thirty five million people world-wide. Other research will be posted onto our blogs.